Meet Your Coach
Tony Farnum, Tennis Director
Coach Tony and the Pure Tennis staff create a fun, hands-on environment for every student β building skills, confidence and a lifelong love of the game, one lesson at a time.
Our Philosophy
βIt's not just about hitting a ball β it's about building confidence, friendships and a lifelong love of the game.β
Tony Farnum Β· Tennis Director & Head Coach
Coach Tony founded Pure Tennis to bring professional, USPTA-trained instruction directly to neighborhood parks, schools and clubs across metro Atlanta β meeting families where they already are. He and his staff strive to know every student by name and take a personal interest in each player's progress, keeping lessons serious about skill-building while always staying FUN.
What Drives Us
Our coaching values
Serious tennis, serious fun
Games, colorful teaching aids and team drills keep every player engaged β because kids who are having fun keep coming back to the court.
Every student, by name
Small 5:1 student-to-pro ratios mean every player gets real coaching attention, not just a spot in a crowd.
Graduated skill-building
Age-appropriate courts, racquets and balls accelerate learning and produce lasting results in stroke development and focus.
Have a Question for Coach Tony?
We'd love to hear from you
Whether you're picking a program, asking about a facility partnership, or just want to say hello β reach out any time.